New business models in the digital age

New business models in the digital age. The digital era, hand in hand with the Internet and applications for mobile devices, has led not only to the emergence of new business models, but also the forced transformation of some traditional sectors.

In Spain, a country with a much less deep-rooted historical tradition of gambling than in Anglo-Saxon countries, sports betting houses and online casinos are a clear example of how the digital age does not understand borders.


In the tourism sector, the traditional model coexists with new formulas that seem to have arrived with the intention of staying for a long time.

On the one hand, websites that compare prices of flights and accommodation have managed to prevail over traditional travel agencies and also facilitate the work of the user by making it much easier to contract holidays.

As a threat to the industry, applications such as AirBNB are in direct competition with the hotel industry, exposing private user properties to visibility unthinkable only a few years ago.


the new models section, the sector that is most clearly knowing how to take advantage of the digital revolution is online gaming.

After several years of activity of foreign operators taking advantage of a lack of regulation, in 2012 the Spanish government approved the Law of the game that, by the hand of the Direction of Organization of the Game, is in charge of regulating the activity of the online casinos and the sports betting houses.

The data are clear, with almost 5,000 million euros moved by the sector only in the last quarter of last year.


The fashion world, especially small businesses, is one of the sectors most negatively affected by the digital revolution. Showrooming, which consists of trying a product in a physical store and then buying it at a lower price on the Internet, is now a widespread practice.

In addition, online price comparators, settlement websites with minimal or sometimes non-existent shipping costs, and a new generation that is growing accustomed to buying at the click of a button instead of walking through stores are the challenges it faces.

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